Do you know what are the most common mistakes on Twitter?
Twitter can be a very valuable addition to your social media marketing plan. This social network is characterized by its immediacy, so it can be a great place to dialogue with your audience, publish the latest news, or even serve your customers. But many brands don’t take advantage of their full potential.
Giving a 180-degree turn to your presence on this network can be as simple as knowing the most common mistakes on Twitter and avoiding them. If you want to know what they are, don’t miss this article!
Here Are The Top 5 Mistakes On Twitter And How To Avoid Them
1. Not Using Hashtags Correctly
In its day, Twitter revolutionized social networks with the use of hashtags, and today they are still a fundamental part of this network.
Hashtags are essential according to Business2Community to reach a broader audience, as users use them to find tweets related to topics of their interest. These are the keys to avoiding making mistakes on Twitter with hashtags :
- Use them! One of the most common mistakes is to forget that hashtags exist and miss out on their full potential. Don’t let it happen to you.
- Don’t abuse them: the other side of the coin is the users who put hashtags on each word. Unlike Instagram, you don’t have to include hashtags in each and every one of your posts. Use your common sense and don’t hesitate to put one, two, or three where necessary.
- Create a specific hashtag for your brand. In this way, you can follow it to quickly see what users are saying about you and use it to start conversations. Try to be consistent and always use the same referral hashtag so your followers know what to expect.
- Join the conversation. If you see a trending topic that may be relevant to your company, do not hesitate to comment. It is an easy and fast way to get the attention of thousands of users.
2. Not Being Consistent With The Hours Of Publication
Due to the volume of content that is published on Twitter every day, it is inevitable that users will miss some of your tweets. To avoid this, you will have to be strategic with the publication hours. Take note of these tips:
- Post at least once a day. If you spend too much time without tweeting, your followers will lose interest and stop following you. In fact, 15% of tweeters stop following a brand after 3 weeks if they do not perceive efforts to interact.
- Repeat the same message in different ways. Find 3 to 5 ways to count your important updates and post them at different times of the day to make sure your followers see them.
- Use tools like Hootsuite and Twuffer to schedule your posts. For example, you can plan all the tweets for the week and leave them ready to go posting on their own.
- Experiment with tweets at different times of the day and analyze your metrics to see which ones are best for your brand.
3. Talk Too Much About Yourself
Your followers want to be aware of your latest news; after all, that’s what they follow you for. But a good presence on Twitter requires going far beyond promotional content. Think of social media as if it were a party: if you wanted to make friends, you wouldn’t spend all your time talking about yourself and your achievements, would you?
To avoid this mistake on Twitter, try to remember the 80/20 rule: 80% of your content should be useful or fun for your followers, but not specifically talking about your brand and products. In return, you can use the remaining 20% for specifically promotional content.
When creating your Twitter publishing calendar, dare to innovate! Find fun videos, articles, and images that entertain your audience and encourage them to engage with your brand.
4. Treat Twitter As If It Is Like Facebook Or Instagram Or LinkedIn
Each social network has its particularities of public and format, and ignoring them will make your followers lose interest.
One of the most common (and fatal) mistakes on Twitter is to automatically replicate Facebook content. There are several reasons why this strategy does not work:
- Different formats. Twitter allows a maximum of 280 characters per post; Facebook, 5000. For this reason, messages are likely to be displayed in hacked words and without a call to action.
- Users are not interested in leaving Twitter. If your tweet just says “I’ve posted a photo on Facebook,” it is highly unlikely they will click on it. The effort to post to Twitter directly is worth it.
- Duplication of content. If a Twitter follower is part of your Facebook community, they will see exactly the same content twice.
- Decrease the chances of interaction. On the one hand, Facebook content replicas are uninteresting to users and do not encourage them to comment. On the other hand, if you are automatically publishing your Facebook updates on Twitter, that means that you are not actively entering the network to be available to your followers.
5. Ignoring Your Audience
And we come to the last mistake on Twitter: forget about the social aspect of social networks. After all, sites like Twitter are a place to connect with other people, not a megaphone to announce the news of your brand. So if you want to get the most out of your brand presence, put these recommendations into practice:
- Like your followers’ responses and retweet the best ones.
- Respond to comments from your followers.
- Identify users who regularly interact with you and talk to them. Try to remember your personal data
Also Read: How To Do Remarketing On Twitter?