Digital Strategies For Strong Brands: What B2B Can Learn From B2C
A brand can only be successful these days if it has fans instead of customers. Brand loyalty is no longer a question of the...
What Marketing Tools Do Industrial Companies Need?
Almost 78 percent of German marketing managers in industrial and service companies believe that the increasing importance of digital platform business models will change...
ROI: How To Calculate It And What It Is For Your...
ROI, the acronym for Return Of Investment, is an essential parameter for those who want to invest in the digital sector. This metric can...
A Website For Your Business? Here Are Five Good Reasons
Many little organizations are not utilizing the web channel to lead their business. Indeed, even independent ventures with five workers or less need a...
Facebook And Marketing: An Essential Tool Now
Facebook And Digital Marketing: Visibility 2.0
Facebook and marketing: Facebook, like the major social networks, today plays a role of primary importance in the marketing...
Six Principles For Successful Branding
You have an extraordinary thought, a flourishing business, or perhaps you're a laid-out brand hoping to spruce up your message and reconnect with your...
The 3 Phases Of The Customer Journey On Your Website
More and more small and medium-sized retailers have taken the plunge and launched online stores, with omnichannel becoming the new norm and no longer...
Neuromarketing: The Last Frontier
For quite a while, we have known about Neuromarketing (yet in addition to Neuroeconomics); relax: there's no need to focus on some new mental...
How To Use Brand Identity To Face A Crisis?
Four examples of brands that have managed the crisis due to the Coronavirus by focusing on brand identity. It has been a year now...
Five Reasons SEO Is More Important Than Ever
The functions of SEO are endless. There are so many marketing methods, but nothing is better than SEO. It can improve your brand and...
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