The-3-Phases-Of-The-Customer-Journey-On-Your-Website

The 3 Phases Of The Customer Journey On Your Website

More and more small and medium-sized retailers have taken the plunge and launched online stores, with omnichannel becoming the new norm and no longer...
Neuromarketing

Neuromarketing: The Last Frontier

For quite a while, we have known about Neuromarketing (yet in addition to Neuroeconomics); relax: there's no need to focus on some new mental...
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How To Use Brand Identity To Face A Crisis?

Four examples of brands that have managed the crisis due to the Coronavirus by focusing on brand identity. It has been a year now...
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Five Reasons SEO Is More Important Than Ever

The functions of SEO are endless. There are so many marketing methods, but nothing is better than SEO. It can improve your brand and...
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The Paid Content On Twitter : Here Is The Super Follows

The new feature was already announced in spring 2021, which should make it easier for professional content creators to monetize their online activities. By...
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What Social Strategy For Nonprofit Organizations?

How do nonprofit organizations behave in social media? Are there any specific strategies for them too? This article will try to shed some light...
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How Jabber Works, The Open-Source Instant Messaging

Jabber (now known by its acronym) XMPP is a scalable and functional open source instant messaging Network. Here's how it works: The intention was...
How-Is-B2B-Marketing-Automation-Evolving

How Is B2B Marketing Automation Evolving?

Marketing Automation is a bit like a teenager: eager to grow, but still looking for her true identity and in a phase of rapid...
Marketing-And-AI-Strategies

Marketing And AI Strategies

On the one hand, marketing, one of the most controversial areas of the business world (and not only), loved and hated, misunderstood ("but what...
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Your YouTube Channel Is Set To Grow. Here Are 7 Truths

Your YouTube channel has to take off. You certainly wish it at this moment, which is understandable; some creators manage to get an incredible...

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Cybersecurity: Protecting Your Business And Yourself

In a world where technology is constantly evolving, it's more important than ever to protect your business and yourself from cybercrime. As a result,...
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Internet Of Things In Industry 4.0: 6 Application Examples

The Internet of Things (IoT) is defined as a network of physical objects, software, platforms, applications, sensors, and other connected and communicating resources. With...
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Hybrid work models, the need for location-independent IT use, and the associated infrastructure digitization require new security concepts. Because classic solutions such as VPNs...
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Disagreement In The Digital Workplace – IT Security Suffers

If companies want to implement the Everywhere Workplace for their employees, they must protect the digital workplace against new attack vectors. However, the potential...