Home BUSINESS Google Cloud Is Doing Everything To Attract Businesses

Google Cloud Is Doing Everything To Attract Businesses

Google Cloud announces new services aimed at convincing companies to adopt its platform. A partnership with IBM around Power Systems has just been announced, as well as services dedicated to companies in the retail sector…

To win a place in the Cloud Computing market, between its two rivals Amazon Web Services and Microsoft Azure, Google must be strategic. The Mountain View firm has chosen to focus on a corporate clientele, attracting them with innovative features.

Until now, corporate workloads were mainly executed on IBM Power Systems architecture servers and their Power processors. These systems are notably used for workloads based on Oracle and SAP applications and databases. However, IBM was the only vendor to offer Cloud-based Power systems.

In order to help companies more easily migrate their workloads to the cloud, and therefore to attract them to its platform, Google announces a partnership with IBM. The objective of this alliance is to launch IBM Power Systems on Google Cloud.

Rather than having to renovate all of their platforms to move to the Cloud, organizations will be able to take advantage of the flexibility and scalability of the Cloud with their existing infrastructure.

This partnership with IBM is part of a strategic continuity for Google Cloud, whose year 2019 was marked by the launch of the Anthos tool allowing the management of applications on the Cloud and on-site. The firm seeks above all to remove the obstacles that dissuade companies from opting for its cloud. The Power Systems on Google Cloud offer is integrated into Google Cloud tools, but the price is not communicated publicly.

In parallel, still in a logic of conquering companies, Google took advantage of the NRF 2020 conference to announce new Cloud services dedicated to the retail sector. Remember that many companies in this sector are competitors of Amazon and therefore seek an alternative cloud provider. Among its customers, Google notably includes Carrefour, Lowe’s or Kohls.

Among the services announced at NRF 2020, there are notably new vertical editions specifically dedicated to the retail of existing services. This is the case with the Google Cloud API Management for Retail, Google Cloud Anthos for Retail or even Google Cloud Search for Retail which will improve the search engine for products on merchant applications.

In addition, Google will make certain tools available to more customers. This is the case for the Retail Acceleration Program and the Customer Reliability Engineering service aimed at helping resellers to better plan and manages their peak days.

From new services were also announced. We can cite Google Cloud 1: 1 Engagement for Retail, designed to help companies develop data-driven solutions efficiently and at low cost. A purchasing optimization and demand forecasting service will also allow retailers to better plan their logistics operations.

Over the next few months, we can expect Google to apply the same strategy to other industries.

Also Read: How To Implement A Secure Emergency Teleworking System

Tech Cults
Tech Cults is a global technology news platform that provides the trending updates related to the upcoming technology trends, latest business strategies, trending gadgets in the market, latest marketing strategies, telecom sectors, and many other categories.

RECENT POSTS

Home Office Interior Ideas That Inspire Productivity

Whether your work environment is fully remote, hybrid, or you occasionally find yourself finishing work tasks at home, a functional home office is essential.When...

How To Change The Centrality Of The Customer

You see associations stuck on a merchant's vision without giving - or supporting - a sound execution plan. Taking into account what we think...

Machine Vision: On The Way To The Smart Factory

There are now numerous industrial machine learning (ML) use cases. So far, data-driven automation solutions have only been part of everyday life at leading...

MAC Address, What It Is And What It Is For

What is the MAC address or actual location: what is it for, and why is it valuable. Every gadget fit for associating with the...

How To Enter The Deep Web

The Deep Web is often represented as an almost surreal virtual place. It is possible to perform any action entirely anonymously as if you...

Data Literacy: What Is It For

Changing an organization into an information driven organization requires an information driven culture. Information proficiency is an essential piece of this change, where information...