Whether you are starting up a real estate business this year or you’ve been a real estate agent for years, marketing your business is essential for continued upward growth. This is especially true if you have many competitors in your area and need to set yourself apart from the rest. From real estate brochure templates to website design and development, every piece of marketing you create should be made with intention and should be consistent with your overall brand.
Since there are so many methods for advertising your business and they all seem to evolve rapidly, here’s a quick guide to help you get started. These are the things you should do if you want to market your real estate business effectively in 2021.
Decide What Marketing Methods You Want to Use
Marketing your business in 2021 is a lot more complicated than marketing a business in 1995. There are so many different methods and platforms you can use to get your name out there. If you really want to expand your brand exposure in 2021, you need to decide what marketing methods to actively pursue from the following options:
- Website Design: Your website is one of the most important pieces of marketing collateral you have. If you have a poor website design, you’ll have a difficult time attracting business. If you’re going to splurge on one area of advertising, your website is definitely worth the extra investment. To make the best impression on potential clients, you may want to hire a real estate marketing agency to develop your website.
- Print Marketing Materials: Print marketing isn’t dead like some people claim. It’s still a very effective form of advertising, especially if you want to help your community become more familiar with your business. From large posters to small leaflets that can be easily distributed to local stores, make sure you have a strong print marketing campaign in place.
- Online Marketing: Online advertising is like a goldmine just waiting for you to stake your claim. Real estate social media posts are a great way to drive traffic to your website and expand your brand reach. The key to success is knowing how to create good social media content that’s engaging and interesting to your target audience. If you don’t know how to create such posts yourself, it may be time to hire an outside marketing agency to help you.
- Swag: People love getting swag, especially if it’s useful and/or attractive. From t-shirts to pens, you can use swag to effectively market your business. Though it costs money up-front to purchase the swag, you get the added benefit of increased brand exposure. When people use or wear your swag in front of others, it’s almost like a word-of-mouth recommendation for your business.
These are all essential components of any marketing campaign for 2021. If you aren’t currently using all of them, it’s time to start. There are tools that can make your marketing efforts easier, including real estate brochure templates. If you need a little help developing a strong marketing approach this year, reach out to a real estate marketing company. Marketing professionals know the ins and outs of modern advertising and can help ensure your success.