Let’s say you’ve joined TikTok, and you’re ready to be the center of attention. The problem is, you don’t know how to get people to pay attention to you! TikTok’s algorithm will largely determine how many users see your content, so succeeding on TikTok partly boils down to pleasing the platform’s algorithm. Of course, the rest of it will depend on the quality of content you offer to followers. Growing your fan base on TikTok takes plenty of work, but it isn’t such a mystery once you’ve learned about the basics.
There are several different strategies for finding success on the platform; some of them take a while to produce results, while others work more quickly. For example, one important strategy is to stay consistent with your upload schedule; this is something that must be demonstrated over time. Another possible strategy is to purchase TikTok followers from TikCeleb, which will grow your fan base more quickly. This type of strategy can help jump-start organic growth, especially if it’s done in tandem with other methods. Speaking of which, let’s look at the top 8 ways to grow your TikTok fan base.
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#1: Engage with followers
One way for TikTok’s algorithm to tell which accounts deserve more views is by looking at engagement. When viewers find your content interesting, they’re more likely to comment or “like” it; this boosts engagement. However, you shouldn’t let it stop there. You can interact with users via the Q&A feature, and engage with them by responding to their comments. This strategy shows your viewers that you care about their opinions, and could even get some back-and-forth exchanges going in the comment section.
The Q&A feature is especially helpful for engagement, as it lets creators quickly identify which comments are specifically asking for a response. Most comments are just expressing opinions, and don’t necessarily require much of an answer. However, some viewers will have legitimate questions; in that case, they can designate the comment as a “Q&A question”. The creator can then reply to them more efficiently, either with another comment or with a video.
TikTok has recently beefed up their livestreaming capabilities, specifically to include improved moderation options and the opportunity to have multiple guests. Some creators use them as an opportunity to vary their content offerings, while others use them to build brand awareness.
One possible angle to take with livestreams is to use them as another way to connect with your followers. Livestreamed content is more off-the-cuff compared to pre-recorded clips, and it makes you seem more accessible. Another angle would be more brand-focused; you could demonstrate your products or services in a way that makes them seem relevant to users, for example. If this is the angle you decide to take, make sure you avoid sounding like a used car salesman. This definitely won’t be taken well by viewers, and will probably alienate a lot of your followers.
#3: Provide value
TikTok’s algorithm does like to see frequent uploads, but you shouldn’t take this to mean that quantity is more important than quality. You also have to give your viewers what they want. If you’re spamming them with low-quality content just for the sake of uploading several times per day, this will drive away followers and fail to attract new ones.
Instead, hone in on producing content that your followers will enjoy most. If you’re in the travel niche, talk about the most interesting places you can find. If you’re a makeup guru, test out viral products or post makeup tutorials. You don’t have to reinvent the wheel here; just make sure your followers are consistently entertained and educated.
#4: Focus on quality
The quality of your content tells viewers how dedicated you are to TikTok. If you film with half of the lights turned off while lying in bed, that shows a lack of motivation to produce good content. If, on the other hand, you film with flattering lighting and an aesthetic background, you’re communicating that you care about making high-quality videos for your viewers. Plus, this type of content is simply more appealing to watch, which will also help attract a larger following.
#5: Follow trends
TikTok is constantly buzzing with new trending hashtags and sounds, and the platform’s algorithm loves them all. It’s assumed that viewers will want to see related content, so if you jump on the trends along with everyone else, you’re more likely to land on new viewers’ For You pages. This exposes you to potential new followers, which is always a good thing on this platform.
#6: Identify your niche
Every successful TikTok creator has already found their niche, whether it’s news commentaries, DIY carpentry, or (more recently) WaterTok. Finding your niche is a crucial part of growing your TikTok fan base, since viewers have to know what to expect. They might like you for your personality, but they’ll like your content even better if you express that personality within a specific niche.
#7: Make a TikTok Business Account
By making a TikTok Business Account, you’ll get access to all kinds of helpful analytics that can help you fine-tune your strategies. You’ll be able to see which videos are most popular, and even the best time of day to upload. With this data to inform your decisions, you’ll have an even better chance of quickly becoming popular on TikTok.
#8: Collaborate with other creators
You may think of other creators as your competitors, but they can actually become your allies. When you collaborate with creators from the same niche as you, your content gets shown to their followers. In many cases, this results in some of their followers becoming your followers as well, and vice versa. It’s an arrangement that benefits everyone involved, from collaborators to viewers.
Finding success on TikTok won’t happen overnight, but you don’t have to wait around on the algorithm to notice you either. By using these strategies, you can watch your TikTok fan base grow one week after the next.