Local SEO is the process of targeting search engines to rank your business’ website or local listing in the organic search results for relevant keywords. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
Finding ways to improve your local SEO will help your business thrive now and well into the future. Hence, it’s essential that you seek the assistance of a local SEO services company.
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How to Maximize The Value of Your Google My Business Local Listing?
If you deliver your service locally, you can rank in multiple local maps and still provide value, prospects and leads through referrals from neighbors, friends, and co-workers.
There are many ways to get your My Business listing to show up on the first page of Google for your target keywords. However, one of the easiest ways to make this happen is by maximizing the value of your local listing.
This will help you drive more traffic to your website and eventually convert more visitors into customers.
Your Google My Business (GMB) local listing is the front door to your online presence. It’s where potential customers will look for you in Google Search, and it’s where they will likely visit when they click on your organic listings in the search results.
Google My Business listing is the first thing potential customers will see when searching for your business on Google. You must provide accurate and up-to-date information so customers can find you and contact you right away.
Five Local SEO Tips to Dominate SERP and Map Listing in 2022
Local SEO is critical in today’s market and worth an investment. It is the most vital factor for small businesses to rank higher in Google Map result pages. The next wave of search results is determined by how businesses are showing up on Google Maps.
1. Get your business listed on Google My Business…..NOW
Do you own a local business? Do you want to dominate your industry? If yes, it is time to learn how to get your business listed on Google My Business.
You must know that Google Maps listings are hard to get for most local businesses these days. This is because of the competition. Moreover, if you want to be among the first results on the map, you must follow specific rules. Otherwise, it will be nearly impossible for you to rank higher than most of your competitors.
To get listed on GMB, you must do the following:
- Be the owner or manager of a local business
- Register your business with Google via a Google My Business account.
- Add a verified phone number for your business using an NPA-NXX format. This helps people find you via phone search.
- Add a physical address if you have one. It’s not required, but it helps people find you in Search and Maps more easily.
2. Create a killer listing on Yelp….NOW!
Even though Yelp isn’t as big as it used to be, it’s still a great way to get your name out there as a local business. In fact, according to a recent report by BrightLocal, 81% of consumers now use review sites when making purchasing decisions.
So how can you make sure that yours is one that they find?
Well, the first step is creating an excellent listing on Yelp! It doesn’t have to be perfect, but it should attract attention. Next, you need to get reviews on your page. This may sound daunting at first, but if done right, it can be pretty straightforward.
If you haven’t done so already, claim your listing on Yelp today by searching for your business name and clicking “Claim this Business” in the search results. By claiming your business page, you’ll be able to provide local information, respond to reviews, and showcase special offers.
3. Make sure there is no duplicate content
Duplicate content is the bane of every SEO’s existence. Duplicate content on your website can cause search engine indexing and categorization problems, leading to poor rankings and less visibility.
Google’s goal is to provide the most relevant and best content to its users. So you need to make sure you are providing the best information possible on your website or business listing.
When Google crawls your site, they look at many different factors, including the quality of content. If there is any chance you could be penalized for having duplicate content, it would be better if you avoided it altogether.
4. Add the NAP to the website and other places on the web
Include the NAP on the website and other places on the web. The NAP can be your Name, address, phone number or any combination of those. Consistency is essential as you want to provide your customers with as much information as possible so they can find you online and offline.
NAP stands for Name, Address, Phone number. It is the information that should be consistent across all your online profiles.
The NAP is an opportunity to show your customers that you are the actual business owner. The Name of your business should be the same as other places on the internet you have registered with your company, such as social media pages and Google My Business listing.
You can also use the NAP to optimize your citation listings. Instead of adding the city and state in every listing, enter it once at the top of your citation with a hyperlink back to your primary location’s listing. Then, replace the city and state with the canonical version in each listing.
5. Update and optimize your website SEO
If you want to improve your local SEO, there are many things you can do. First, you need to make sure your website is optimized for SEO. This means having the right keywords and meta descriptions on each page. You should also focus on building links and reviews.
You can also optimize your website by adding relevant geotargeting information within the HTML code on your website pages. Different search engines recognize this data differently, so if you want to maximize exposure across all search engines, you’ll need to include this information on every page of your site.
If you are a local business owner and want to compete against the big guns, you need SEO. However, SEO isn’t easy to do by yourself. You have to constantly be on your toes and update your website regularly so that your site remains relevant in the eyes of Google.
These basics, if practiced consistently, can deliver virtually guaranteed results. However, as you continue to see changes in the SERPs, you will have to continue testing and tracking