Social media still attracts hundreds of thousands of new users every year. This is shown, for example, by the number of users of the industry giant Facebook. In the second quarter of 2019, 39 million users were active there, and the trend is rising. Here are the top 4 social media trends to look out for in 2020
For companies, social media is still a valuable way for customer communication and customer acquisition. This also includes finding out about updates, innovations and platforms. But what are the social media trends for 2020 that intermediaries should keep an eye on? Socialbakers, one of the leading social media marketing platforms, is now making its first forecasts.
The international company claims to have the largest social media records in the industry. And cooperates with more than 2500 social media teams in many countries. The company also makes forecasts on this basis . Here are the top four social media trends of 2020.
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1. TikTok Reaches New Heights
The photo and video app has one billion downloads in 2019 alone. More than 800 million users worldwide. After all, 5.5 million of them in Germany. In addition, there is a daily dwell time of 50 minutes (Germany). TikTok is particularly successful in the target group of 16 to 24 years (69 percent of users). And it will probably also be in 2020.
TikTok’s aggressive advertising strategy in particular is attracting more and more young people to the platform. TikTok is the most advertiser on Snapchat and also the second largest customer on YouTube. Marketers also benefit from this influx of young people. Because short videos and clips (usually under 15 seconds) are produced quickly and can be made entertaining. The advantage: Currently, very few companies use the platform. Just the right time to position yourself as an early adopter with a young target group.
2. Even More Influencer Marketing
Recommendations. This is not a new tool for marketers even in the offline world. Consumers are increasingly looking for product reviews before making a purchase decision. And that from credible people. According to social media trends, these voices will be heard more and more in 2020.
So marketers should continue to rely on influencer marketing to build a brand. This is paid or free of charge. Large companies do In 2020 up to $ 10 billion is invested in the influencer industry, but most of you only get a small amount. 75 percent of influencers are so-called micro-influencers – so they specialize in a special market with a smaller target group.
The areas range from beauty to finance. In the case of more specialized niche products or a strong specialization, it can be worthwhile for intermediaries to rely on influencers. For example, if brokers offer hunting insurance, a hunter or a supplier of hunting accessories can be a suitable influencer. A famous tournament rider, for example, in insurance from equestrian sports. There are no limits to the imagination here, insofar as reach is created in the target group.
3. The Whole Funnel
2020 should be the year of e-commerce on social media. At least that’s the forecast. It is not only the expansion of various shopping opportunities on Facebook, Instagram & Co. that plays a role, but above all the app mix from Facebook Inc.
Because the various platforms offered not only allow products to be offered and sold, but also ensure sustainable customer care , For example via Whatsapp, Facebook Messenger or Facebook groups. Community management at it’s best! This allows advertisers to carry out all marketing activities within the sales funnel (from offering the product to customer care after completion) via the social networks.
4. VR Is King
The fact that audiovisual content is particularly popular is also nothing new for the Social Media Trends 2020. This year, video content in social networks is set to become even more dominant. And trump all other forms of content such as images or text in popularity.
So far so good. New to it? The video content will soon go beyond the usual format. Keyword: virtual reality. According to Socialbakers, the video game trend should also take over social networks.
So whether we will soon be mediators with VR glasses in the consultation? We stay tuned. Either way, 2020 will continue to be exciting in terms of social media trends.