Doing web marketing in 2021 is a serious matter. Everyone wants to bring their business to the web, but few know what it means. The most frequent phrases that you hear from those who approach web marketing in 2021 are these: “I have tried, and it does not work; I am not followed enough; I don’t believe much in the web; word of mouth is my primary method, and that’s okay (even if that’s not the only one). ”
These doubts arise above all from SMEs (micro-small-medium enterprises) and freelancers. They are often frightened by the costs of web marketing activities, without knowing that a job well done from the ground up can bring more benefits than costs. Many large companies and multinationals are pushing their brand mainly on web marketing activities in 2021. Of course, they have mind-boggling expenses genuinely, but if all of them invest specific amounts, there will be a reason.
“An SME or SME does not have that kind of economic strength, but neither does it help to understand what the ideal budget to plan for their web marketing activities in 2021 is.
Here is a list of special tools to promote yourself with web marketing in 2021, drawn up by the online marketing experts of Produce.
What Can Be Done In Web Marketing In 2021
As in a chess game or a sporting event, there must be a severe and reasoned strategy that allows you to win. A well-prepared communication agency must also recommend the right strategy, passing through various preliminary briefings to get in tune with the product sector and with your business model. The enormous columns of web marketing in 2021 are, in no particular order, the following:
- Consultancy and SEO activities
- The activities of social media marketing and social media advertising
- The activities of Google Ads (ex AdWords), direct email marketing campaigns
- Press releases and online press review
- Video marketing
For SEO means the ‘positioning activities (not just indexing, but its positioning) keyword within the search results of Google. A keyword that is among the top ten results is the one that brings traffic and visibility to a site. Doing this takes time, patience, and skills and is fundamental in web marketing activities in 2021.
To be immediately competitive on business keywords, you can also do it in a “non-organic” way by activating pay-per-click or PPC campaigns. The word pay indicates that sponsored placement has a cost, sometimes very high.
If the context and the return on investment objective assumed for your business is pre-analyzed, ADS campaigns can give great satisfaction.
Social Media Advertising
Like Google ADS campaigns, this is paid online advertising. The costs are perhaps lower, but they are not valid for all brands, and above all, they have a different “hooking” method. While on Google, it is often a (potential) customer looking for the service offered by a particular activity, on Facebook (or Instagram, or Pinterest, etc.), in this case, it is the companies that propose themselves by putting themselves in the window.
The Social Media Ads is a web marketing activity in 2021 that can reach more people at a lower cost. On the other hand, since the company proposes itself and not the customer looking for it, you have to work very well in creating targeted audiences and potentially interested in your products and services.
Direct Email Marketing
Direct Email Marketing campaigns are not a very recent tool but are often underestimated in web marketing campaigns in 2021. If there is a critical customer database, it should certainly be exploited for targeted dem campaigns. If you start from (almost) zero, some social media marketing techniques (lead campaigns) can be instrumental. A DEM campaign that works must undoubtedly be supported by a coherent and creative message and a quality graphic system to maximize conversions.
We often hear the famous saying: “A picture is worth a thousand words.” A concept that is always valid but perhaps outdated. In the 4.0 communication of web marketing in 2021, we can say that a video is worth more than a thousand images. A video campaign indeed starts from original and quality content supported by strong storytelling. Perfection in shot and audio plays an important role. The choice of platform is another aspect to decide. Youtube is a real social media that has billions of views. Vimeo is a less suitable platform for social sharing, but very professional and suitable for integrating with the company website through widgets and iframes.