Home MARKETING What Are The Options Do I Have To Advertise On LinkedIn?

What Are The Options Do I Have To Advertise On LinkedIn?

If your company is dedicated to B2B or offers attractive services for professionals, advertising on LinkedIn is your site. But if we compare it with other options such as Facebook Ads, we see that it is still a relatively little known solution in the world of advertising.

LinkedIn is the world’s largest professional network, with 645 million registered users ( LinkedIn, 2020 ) in more than 200 countries.

Do you want to access this entire audience with effective LinkedIn advertising? Keep reading!

Text Ads

Text ads are the most basic option to start advertising your company on LinkedIn. Its main elements are the image, the title, and the description; from there, you can choose between various formats.

Text ads may appear in different places on LinkedIn, for example at the top of the page or in the right column. To attract the attention of your audience and achieve conversions, it is essential to use clear and direct language, choose an attractive image and optimize the headline as much as possible.

Sponsored InMail Messages

InMail messages work like LinkedIn private mail. This advertising option allows you to send messages to segmented users through the LinkedIn email client (LinkedIn Messenger).

A very interesting feature of sponsored InMail messages is that users only receive them if they are active on LinkedIn, which increases the chances of success. To make them work, try to personalize the message as much as possible, be concise and make the call to action very clear.

Sponsored Content

Sponsored content allows you to share content on your company page and promote it to a targeted audience to increase the audience. Promoted content will appear in the home page feed (on all devices) and on the right side of the home page (on desktop computers).

This option is excellent for expanding the reach of news about your company, promotions or other relevant content. Plus, it’s not limited to just text articles, you can also include SlideShare presentations and, as of October 2017, video ads.

Video ads have a prominent presence in the news feed and have an option call button that remains active for the entire length of the video’s playback, maximizing the chances of generating leads.

Display Ads

This advertising format on LinkedIn is geared towards programmatic buying, meaning that you can purchase these ads through advertising platforms and private or public auctions.

Display ads offer a more attractive format than classic text ads, with large images and the possibility of including videos and audios. It is an option to consider if you are looking to attract the attention of users in the early stages of the conversion funnel.

These ads are placed only on the most trafficked pages on LinkedIn, a prime location for faster views and results.

Dynamic Ads

Last but not least, dynamic ads are a form of advertising on LinkedIn whose content is generated dynamically based on the activity and profile of the audience. For example, if LinkedIn detects that a user is looking for a job in your sector, it can show them the offer that suits their characteristics.

Dynamic ads include advertiser-designed copy and calls to action and incorporate dynamically generated images from members’ profiles. They are a great way to get attention, establish new relationships, and attract subscribers to your company page.

Tech Cults
Tech Cults is a global technology news platform that provides the trending updates related to the upcoming technology trends, latest business strategies, trending gadgets in the market, latest marketing strategies, telecom sectors, and many other categories.

RECENT POSTS

Trollishly: 4 Easiest Ways To Download TikTok Videos Without Watermark

With countless TikTok videos, the users will like particular videos. At a sudden of scrolling videos through the TikTok 'for you page,' you might...

Team GmbH: 40 Years Of Pioneering In Digitization

Team GmbH is now celebrating its 40th anniversary and the inauguration of a building extension. The IT company was founded in 1982 in a...

Why Do I Need A Digital Agency?

Digital marketing is any form of marketing or advertising that is delivered through digital channels: websites, social networks, mobile apps, email, search engines, and...

Sanction List Check: On The Safe Side With The Right Software

Companies are forced to check whether their business contacts and employees are on international sanctions lists. Otherwise, there is a risk of high penalties...

Scrum Methodology – How It Benefits The Company & Individuals?

Scrum is a framework that helps teams work together. This framework encourages the teams to learn through experience while resolving a problem in the...

Amazon Fire TV Stick: TV Becomes Smart And Can Be Controlled With Your Voice

Amazon Fire TV Stick is a system to make a regular TV smart, and thanks to the interaction with Amazon Alexa, it is also...