Businesses know the importance of online advertising to promote their brand’s products and services. They use various search engine marketing schemes to generate more leads and traffic. Some exert efforts to do search engine optimization (SEO), others find it difficult to wait for the results to manifest. It is why they choose to invest in Google Adwords. But one of the biggest challenges faced by enterprises when launching an AdWords strategy is looking for the right Google Adwords expert to do the job.
Since it is crucial to have an efficient AdWords campaign, you would need help in executing the strategy. Here are several tips to help you scout for the best Google AdWords specialist for your business.
Question #1: Are They Certified?
One of the essential things to consider when looking for a Google AdWords expert is their qualification. They must earn a certification to prove that they are well-trained in the field. They need to take several courses and take qualifier exams to get the certification.
Ideally, you must find an Adwords specialist who has a Google Certification. They need to pass the Ads certification exam and get connected with the Google Partners program. To be a certified partner, the expert must pass the basic exam and advanced Search examinations. They should also have approximately $10,000 Adwords budget for every 90 days.
The certified Google AdWords expert must also have at least one year of experience and a consistent record of good overall performance to help you decide if they are the ones who can help you in your online advertising needs.
Question #2: Who Were Their Clients?
You need to ask the prospective AdWords specialist to show their portfolio to help you assess their expertise. It will also allow you to check if they have any experience working in your industry. They may also allow you to check out their website or search them online for reviews from their past clients. It is also ideal if the AdWords specialist can provide a list of their previous clients with their contact details so you can reach out to them to verify their experience.
Question #3: How Much Is Their Rate?
The asking price of the AdWords expert is also crucial to help your hiring decision. If the charges are too high, it may result in a less profitable advertising strategy. If the rates are too low, there is a greater chance that they might spend less time on your brand’s account since they might be servicing others aside from you.
But always keep in mind that the value they can provide for your business is greater than what they charge. Remember, the most effective AdWords specialist can assist in boosting your sales or leads.
One of the most common charging structures includes cutting a percentage in your company’s AdWords budget. For example, your AdWords budget is $1500, and they charge 15% from that budget. It means that their monthly fee would be $225.
Question #4: What Is Their Usual AdWords Strategy?
All reliable AdWords specialists worth hiring know at least one strategy that they use to achieve the marketing goals of their clients using the PPC schemes. It must include their process in helping you reach your goals, whether it is about boosting your traffic volume or increasing your revenue.
The most typical strategies used by a Google Adwords expert include:
- Acquisition: It is intended for brands that want to take advantage of a Search campaign to reach out to people who are searching for items.
- Conversion: This strategy is useful for businesses who want to monitor their sales or leads. It requires setting reliable metrics that can help you analyze and track your business’ performance.
- Engagement: AdWords experts use this to track the engagement in their client’s landing page. It also helps them understand the target bounce rate.
Question #5: Can They Still Handle Your Tasks?
You must ask your prospective AdWords specialist if they are working for other clients at the moment. It will help you determine the amount of time and effort that they will exert in managing your brand’s campaigns.
You need to ensure that they have enough capacity and resources to work on your account. It will also help if they will give you an idea about how long they usually set up a new campaign or revamp an existing one.
Aside from these questions, you need to determine if the Google AdWords specialist is a good fit for your brand. You must stay away from those who always accept new clients since it will diminish their efficiency level to help your AdWords strategy succeed. By finding the right AdWords expert, you will reap the benefits that you are looking for in the shortest possible time.
