When it comes to social media, what’s the first platform that comes to mind? For most people, it’s probably Instagram or Facebook. But did you know that YouTube is the second largest social media platform in the world after Instagram?
It doesn’t matter if you are a small business or an influencer, as creating a YouTube channel can be beneficial for your marketing strategy. In fact, many companies have found success with their own channel. It can be a great way to promote your business while also giving your audience something new and interesting to watch.
For those of you who are just starting out on your YouTuber journey and those who are looking for ways to improve their existing channel, this article is perfect for you!
Table of Contents
Step 1: Define your goals
Before you jump right into creating your YouTube channel, you must define your goals for the channel. This can help you decide what type of content to share and how you want your channel to look. If your goal is to promote your business, then you might want to consider creating a product review or tutorial channel.
If you want to increase your brand recognition, then you might want to create an informational channel where you talk about various topics.
Step 2: Select your channel name and color
Next, you’ll want to select your channel name and color. Your name can be anything, but it should be short, memorable, and brand friendly. Your color, on the other side, should match the overall feel of your brand.
You may also want to add a custom watermark to your channel and images to prevent others from stealing your content. A watermark is an image or text that appears on the lower portion of your channel art, images, and videos.
Step 3: Add graphics and branding
After you’ve selected your channel name and color, you’ll want to add some graphics and branding to your channel. You can use YouTube’s built-in editor to add images, text, and even GIFs to your channel.
You can also use a tool like Canva to create graphics that match your branding. Make sure that everything on your channel matches the feel of your brand, and you’ll be off to a great start!
Step 4: Add your show artwork
If you are creating a show on your channel, then you’ll want to add your show artwork to your channel. There are two ways to add show artwork to your channel. You can either upload it to your channel directly or you can add it to your YouTube settings.
Step 5: Add your videos
Once you’ve created your channel and added some branding, you’ll be ready to add your videos! First, you’ll want to add the title, description, tags, and categories associated with each video. You can also add closed captions if your videos are in a language that other people might not understand.
Once you’ve created your first video, you can use your channel settings to schedule future posts. You can even add thumbnails and channel artwork to each video!
Step 6: Add show pages
If your channel is connected to a YouTube network, then you should create show pages for each video in your channel. This will help you stay organized and make it easier for viewers to find the latest content. You can create show pages for videos on your channel by clicking the “Manage” button and then clicking the “Create show” option in the drop-down menu.
When you’ve created show pages, you can add them to your channel by clicking “Edit” and then “Show settings.”
Step 7: Find the right tools to grow your brand
Now that you’ve created your channel, it’s time to find the right tools like an accurate YouTube banner maker free to help you grow your brand! Here are a few ways to grow your channel and brand online.
- Comment on other YouTube videos: This is a great way to reach an audience and network with others in your industry.
- Create your own YouTube community: You can use a third-party platform like Discord to create a community where you can interact with and help others in your industry.
- Find and join communities on Reddit: You can use Reddit to find communities related to your channel and connect with others in your industry.
- Use social media: You can use social media to promote your content and interact with your followers.