Google Shopping is the best place for eCommerce companies to generate a large number of sales. You should consider using Google Shopping if you are not using it because it can positively impact your company’s return on investments (ROI). However, you should not expect sudden improvements right away unless you have a Google Shopping agency with you.
While you are listing your products on Google Shopping, you should also keep in mind your brand’s image. The products you sell are also sold by many of your competitors, but what makes customers buy your products is your brand’s image. You need to know several tips to increase brand awareness with a reputable Google Shopping agency.
Tip #1: Fixing Your Google Shopping’s Product Feed
When customers look for your products, the search engine should get them from your precisely detailed, clearly defined product feed. Having a properly-structured product feed is one of the most critical aspects of Google Shopping. You can usually manage this in your Google Merchant Centre, but it will not matter if you do not know how to fix your product feed.
This is the perfect time when hiring a Google Shopping agency is the best option because they can do something about it. Usually, they have two options to optimize your product feed; build it manually or unload the work to an extension. Usually, the best choice is to build the feed manually, especially if your company has a smaller product offering. Make sure to hire a Google Shopping agency to produce accurate and optimized product titles for search queries. They can also provide captivating and meticulous product descriptions, further optimizing the product feed.
Tip #2: Putting Yourself in the Buyer’s Shoes
The most obvious way to learn your customers and increase brand awareness is to put yourself in your customers’ position. Learn what they would want out of your product to know how to write your product descriptions and titles. You should also know what words your potential buyers would usually use to include them when writing the titles and product descriptions. When you can describe your products precisely and informatively, you can look forward to your products getting the top spot in Google Shopping. Also, do not forget to incorporate the right keywords to improve your Google Shopping ranking further.
Tip #3: Focusing on Top-Selling Products
Even if your company sells thousands of products and product variations, it is not advisable to list every one of them on Google Shopping. You should carefully choose which products in your catalog you want to sell on Google Shopping to increase the chances of selling them. You should also note that listing low-selling products on Google Shopping will not sell much since not many buyers are looking for that product. When you focus more on your top-selling products, there is a possibility that it can lead users to browse your other products. This also means that you only have to pay less since you are only highlighting the best-selling products. The more you choose your best products to be in your Google Shopping, the more customers will search for them, thus increasing brand awareness.
Tip #4: Never Bid on the Same Products
Whenever you are bidding, make sure that you do it strategically. This is one area where a few companies struggle because they make lousy bidding choices, which leads to low sales for their company. Make sure you continuously check for products that are selling faster or better because that is where you will need to bid on the most. A good tip is to never bid on the same product for a long time if you want to increase your sales. Your Google Shopping agency can search for the products that are performing well and place their bids on them. Once they bid, they will continuously look for any changes and make certain adjustments if they are not getting the right number of clicks they wanted in the first place.
One thing is certain: you can get better results whenever you hire Google Shopping agencies to help you out. You can do all of the tips mentioned above on your own, but it will become more effective when you let professionals who have years of experience handle the job. If you want to get the job done without experiencing any problems, you need to look for reputable Google Shopping agencies. You are paying them handsomely to get the results you want, so it is only fair that the Google Shopping agency can promise you to give you those results.