Just like any other business, startups also need to be visible online to their desired target consumers. This may sound very basic but the main way this happens is through the use of search engines.
Let us take a closer look at some of the ways in which startups can make the best use of SEO strategies. For ease of explanation, in this article, we will be talking about SEO that you develop during your main game plan.
Table of Contents
1. Determine Your Business Goals
You need to first be aware of what your exact business plans are. There is a lot more to SEO than just driving traffic to your website with the use of search engines. You will be able to get the kind of traffic that you need if you make use of proper SEO techniques. In many instances, it can be more beneficial to get a good amount of the right kind of traffic rather than just get huge unrelated traffic.
The following are some of the things that SEO can help you with:
- Increased profit, revenues, or better ROI
- Establishing brand recognition
- Targeted leads that will grow at a steady rate
- Business longevity goes up by a lot as well
- Increased customer loyalty as well.
You will also be able to find out exactly which topics, problems, and motives are of key interest to your target audience. This will, of course, help you realize your business potential a lot more easily.
2. Understanding the Importance of Topic Generation Engines
No matter what kind of SEO strategy you decide to use, the one thing that will remain constant is the need for content generation. This can include things like:
- Blog Posts
- Blogs by Guests
- Web apps and some tools
- Lead Magnets.
Let’s take a look at how you can use some tools to help you on your journey:
- Make use of KeywordTool.io
- Google Keyword Planner
- If budget allows, then SEMrush is an excellent tool
Make sure that you keep the SEO business goals on your agenda right at the front and center. You will also need to come up with a way to regularly generate ideas and also to find keywords.
A proper SEO campaign will require you to earn links from trusted sources. This includes people like top bloggers, journalists, other trusted businesses or organizations.
It is also very important for you to realize that some small influencers can also come in really handy if they have a loyal follower base. These people can also be excellent sources of gathering links.
Also, you need to make sure that the links that are helping your SEO are not doing so only in the short run. Some do not send referral traffic over time and neither do they improve the exposure of your brand. These will be considered as wasted efforts. This is because you lost out on added value and the fact that the links themselves are not going to be that useful to you in the long run.
The type of content that will do well with the above points taken into consideration all have:
- Directly references an influencer or mentions them
- Does cross-promotion with an influencer
- Is the outcome of collaborating with influencers
- The ability to identify questions, problems, or some topics that will interest influencers.
- Been written with some particular influencers in mind
When you are in the process of developing a business plan for your startup, make sure you take into account particular methods that will get you exposure and also make you interesting enough to pique the interest of chosen influencers.
4. SEO Game Plan: Technical Side
It is true that Google and most other major search engines have been able to make a lot more progress when it comes to evaluating sites. However, technical SEO issues can still cause problems. This can sometimes make it a much more difficult process to index and rank your sites properly.
This is something that you really want to avoid. In order to properly combat these particular issues, you need to sort out these technical SEO problems beforehand. This will make sure that you do not have to pay for costly complications down the road.
This topic is, in reality, a lot more detailed and broad and beyond the scope of this article to address completely. This is a particular reason why having proper technical SEO experts on your team can be a very good idea. They should also, ideally, be there during the initial business planning stages of the business and also during the initial launch of your site.
A proper and effective SEO campaign should be a vital part of the arsenal of tools you use to create your initial business plan. It is very important that SEO is incorporated into the business development process right from the very beginning.
If you are able to properly do this, you will be able to strengthen the overall marketing potential your business has over the course of time.