Home DIGITAL MARKETING The Best Tools For SEO On A Website

The Best Tools For SEO On A Website

7 tools and 4 plugins to help you do SEO effectively and quickly on the pages of your site.

A site Without SEO does not exist.

Yes, you read that right; let’s talk about the whole site, not just the individual blog articles.

We explain ourselves better: the entire site must be liked by users and by Google, so it must be designed to consider the parameters it deems most relevant for positioning purposes.

A few months ago, at the end of 2019, Google made new, rather substantial changes to its algorithm.

This means that SEO has become even more important than before and more specific.

It is no longer enough to insert keywords; you must have good content, be competent in the subject and have an excellent overall structure.

In short, a site must be imagined from the beginning according to the search engine and its requests.

To help you with this task, which can be cumbersome, there are SEO tools that lighten your work.

If you have a site and want to improve its position, or you are thinking of creating one, you will not be able to do so without these tools.

What Tools To Use For Good SEO?

We reveal a secret: the first SEO tool is you!

What does it mean? You have to get informed that you cannot improvise, go back to studying and understand how the web works, and then use the tools to the fullest.

SEO tools help you in achieving significant positions in the SERP.

We do not exaggerate in saying that it is difficult to work well with your site without knowing and using these tools.

From plugins to free Google services, there are so many strategies you can implement to gain positions.

Also Read: Free And Paid SEO & Web Marketing Tools

Free SEO Tools For Your Site

Google Suggest

These are Google’s suggestions when you type a request in the search bar and the options you will find at the bottom of the page when the search is started.

The suggestions are beneficial for you to deepen the topic and find new keywords related to the topic on which you want to position yourself.

Keyword Planner

It is the Google Ads keyword research tool.

Ads are mainly used to publish advertisements, but they can also be handy for the choice of keywords.

In fact, through Keyword Planner, you can measure the average of monthly searches by keyword.

You need to create an account on Google Ads (remember to select accounts without a campaign).

Once you enter the interface, you will need to refer to Tools and Settings → Keyword Planner.

Type in the keyword you are interested in (do not forget to select the country and language of reference).

Keyword Planner shows you the historical data of the searched word, related words, and competition.

Remember to evaluate this last figure well: a keyword with high monthly traffic and a high competition rate is not necessarily a good choice.

It would be better to opt for a lower competition to have more chances to position yourself on the front page.

Google Trends

This SEO tool is particular; it allows you to check the frequency of use of a term and its geographical position.

You can also rate the search volume according to specific filters, such as location, period, and category.

This way, you will know ​​how users are moving on the internet and what they have lost interest in, and you could even prevent a future claim.

Google Analytics

Google Analytics is a tool that you absolutely must use.

It ensures the analysis of traffic and allows you to follow your site’s progress.

Furthermore, you will find out which articles are better positioned, how your users interact, and the age, gender, and geographical area of ​​the people who follow you.

Google Search Console

It is another free tool from Google, essential for indexing the site.

Useful to check the positioning of queries, have a constant update on the site’s progress, and monitor the coverage of the pages.

You can also upload your sitemap and thus improve, from time to time, the site’s positioning, evaluate the backlinks and solve problems related to page loading.

And that’s not all; in case of an error, you will even receive a warning.


From this site, you can check for duplicate content on your site.

Better to avoid the same content if you don’t want to be penalized by Google.

Google Pagespeed ​​Insights

Through this tool, you can check the speed of your website with a targeted control page by page.

These tools are interesting. But that’s not all; we have a couple of SEO plugins that we are sure will help you in your site optimization work.

WordPress SEO Plugin To Install On Your Site

Many plugins help you do SEO directly on your site.

Here are some examples of WordPress plugins :

Yoast Seo

It is the most famous and most used plugin for SEO on WordPress.

It helps you structure keywords in articles and appealingly organize them.

It also makes it easier for you to enter the title, and images, create the meta description, and many other details useful for SEO.

The free version of the plugin is perfect for getting started, but if you want to use its full potential, we recommend activating the Premium subscription.

All In One SEO Pack

This plugin gives you real-time advice on all the SEO settings you need to make to improve the site.

It is an alternative to Yoast SEO.

EWWW Image Optimizer

It is a plugin dedicated to image optimization.

Having images resized and light is one of the essential techniques to speed up the site’s loading.

Redirect Plugin

The redirect plugin will be indispensable in case of modification of the URL of a page.

If you do not redirect the URL, you create a 404 error with a relative loss of positioning.

Before I leave you, one last recommendation: SEO tools help you optimize, but you mustn’t forget to create good, helpful, and valuable content for your audience.

Now you can experiment with SEO with the help of these tools. Let us know how it went.

Also Read: What Marketing Tools Do Industrial Companies Need?

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