Instagram remains one of the most popular social networks out there, with an estimated userbase of over 1 billion users across the globe.
If it’s been a second since you’ve checked in on the platform, your feed might look a bit different! It’s all thanks to some exciting updates.
Keep reading to learn about the new Instagram features we think you’ll love, whether you’re using it to keep up with friends, or you’re interested in marketing tools.
1. Dark Mode
Now, users can change the look of their feed from their settings menu. Don’t get too excited, though, we’re not talking about a major UI overhaul.
With that said, dark mode is still great for those who want something new. Sure, the dark mode might not be the most exciting feature in the world. But boy is it easier on the eyes.
Plus, using dark mode can improve battery life, so you can scroll and post for hours on end!
2. Music Stickers
Your taste in music is as unique as your Instagram feed. And now, you can show off your favourite tunes by adding them to your stories.
Instagram already had stickers feature allowing users to include their location or just some much-needed flair. But now, users will notice a music option, too!
Clicking on it takes you to a menu where you can add thousands of songs and even integrate your Spotify library.
3. More Facebook Cross-Posting Options
This is a great tool for those looking for Instagram business tools, or anyone hoping to keep in touch with their contacts list.
While there was already a good bit of integration between Facebook and Instagram, sharing posts is now easier than ever. Look for the ‘Share All’ feature so you can seamlessly sync your messages from either platform.
And because Facebook Messenger now includes features like watch parties and video calls, you can get the whole gang together, no matter what social platform they’re on.
4. IGTV Archive
IGTV can be a fun way to live stream. But up until recently, once you finished a broadcast, that was it. There wasn’t a way for anyone who missed it to go back and catch up.
Fortunately, Instagram corrected this oversight in a new Instagram update that hit earlier this year.
Your broadcasts are automatically saved to your archive for 30 days. From your archive, you can upload and export your videos to several platforms.
5. IGTV Shopping
How many times have you found yourself watching a video, only to think ‘Man, I could really use those boots. I wonder where they got them’?
Well, wonder no more! One of the coolest features of the new and improved IGTV is a shopping option that allows creators to link products from their videos.
Now, you could pause the video, learn more about the product, and buy it within mere seconds. And because Facebook and Instagram are so synergistic, you can even complete your purchase using Facebook Pay.